Tag: electric clock

Tick-talk Tuesday #52 – My father’s Forestville advertising clock

Tick Talk Tuesday

Tick-Talk Tuesday is a special time when I respond to readers’ letters and comments about clock issues, challenges, and recommendations for specific clocks. When the comments and questions are especially complex, I consult with fellow clock enthusiasts within my circle to ensure I offer the most precise and helpful answers possible.

GF writes:

I inherited a custom-made Forestville Electric Wall Clock from my father. He owned a restaurant business on Manitoulin Island for 55 years. (Editors note: Manitoulin Island is an island in Lake Huron, located within the borders of the Canadian province of Ontario). When he decided to sell the restaurant he gave me this Clock that had been in the restaurant for 30+ years. He knew I had always loved that clock and one day hoped it would be mine. 

Forestville advertising clcok showing Conlon's Men's Wear on the dial

How he attained it was given to him by a friend who closed a men’s clothing store in the same town. After the closure of that store, my father proudly hung it in the dining lounge of the restaurant for many years until the closure. 

Forestville advertising clcok showing Conlon's Men's Wear on the dial illuminated

I am now in my 60s and have a member of the family who gave it to my father interested in buying it from me. I don’t know what price to tell him. It still lights up and movements work very smoothly and keeps good time. The cord was replaced about 25 years ago and very minimal rust on it. 

Forestville advertising clock back of clock

I am attaching a few photos of it and would like to know if you would be kind enough to provide a dollar value of what it might be worth. 

Forestville advertising clock showing maker's name

My response:

Hi GF and thanks for your email. There was a time when clocks such as yours were plentiful and not worth a great deal but there seems to have been a resurgence of interest lately in electric clocks of this era, especially advertising clocks.

Many of these clocks would be valued in the $300 to $500 range. Your clock appears to be in especially good condition. The maker or more correctly, the distributor of your clock is the Forestville Clock Company of Toronto. Your clock appears to have been made in the 1960s shortly before Forestville ceased production.

The Snider Clock Company of Canada

Canadian clock collectors familiar with companies such as Arthur Pequegnat, the Canada Clock Company, the Hamilton Clock Company, Forestville, and Fleet seldom consider the Snider Clock company clocks for their collections yet for a quarter of a century this home-grown Canadian company made mantel and wall clocks designed and manufactured in Toronto, Ontario.

Starburst clock in a boutique hotel, Quebec City

Harry Snider began making clocks in 1950 under the name Snider Clock Corporation. The name then changed to the Snider Clock Manufacturing Company Limited in 1957. Throughout its history it continued as a family venture until the last clock was made in 1976.

A master clock surrounded by Snider clocks, Canadian Clock Museum, Deep River Canada

Some say they only made fashion and novelty clocks and to some extent that is true. The Snider Clock company’s response to the trends and fashions encapsulated a healthy design philosophy that kept pace with the times. Innovation, quirkiness with fanciful designs are the hallmarks of their approach to clock manufacture.

Snider Clock Company
Former Snider Clock Company location in Toronto as it appeared in 2007

The company began by making mantel clocks with mechanical versions supplied by Ingraham, and later, mantel clocks with electric motors imported unassembled from the Lanshire company in Chicago. In 1960 Snider shifted focus to wall clocks which were in great demand at the time, a demand likely brought on by the Sputnik satellite, the interest in space adventure and the dawn of the “Atomic age”. Models with starburst and molecular patterns attracted new buyers.

Most models were corded electric clocks but in order to do away with the cord Snider offered an upgrade to electromechanical models with battery movements. The advantage of a battery movement was the flexibly in placement anywhere in the home.

The longest running style of clock was the starburst clock. When I think of a Snider clock the first image that comes to mind is an electric kitchen wall clock in a starburst or sunburst pattern. These were very popular and Snider sold thousands.

Telephone clock

However, Snider made unusual and fanciful lamp clocks, telephone clocks, in china, metal cast, brass-plated metal and many colours such as in brown, pink, turquoise and black.

Snider Novelty clocks, Canadian Clock Museum

In the peak years, the company made 50,000 clocks, had 20 employees, and used mainly Canadian components. Throughout its history, it strove to constantly adjust to a constantly changing market.

In 1976 when Caravelle clocks (a subsidiary of Bulova) arranged licensing agreements with retailers in Canada, Snider could not compete and ended its business after 26 profitable years. A sad end to a company ultimately pushed aside by an American competitor.

Session Electric clock model 3W – refinishing the case

Finish almost completely gone
In light of current world events the antiquevintageclock.com family wish to convey our sympathy and condolences to those effected by Covid 19

The only exception to my collection of mechanical clocks is this vintage Sessions electric auto-start table clock, model 3W, made by the Sessions Clock Co. Forestville, Connecticut in 1934 and sold throughout Canada (Canadian Standards Approval sticker on the back).

I wrote about this clock at the beginning of this year (2020) and have time to focus on the case.

Sessions 3W electric table clock
Sessions 3W electric table or shelf clock

From the front, it doesn’t look too bad but the side view reveals much of the finish has worn off over the years

On the back, it states that it consumes 2.5 watts of electricity. I suppose the manufacturer could not call it model 2.5. it was a very affordable clock in its day and available almost anywhere.

At 4 1/2 inches tall and 8 1/4 inches wide it would fit on any countertop, bookcase, desk or bedside table though it does not have an alarm. It is time-only with an Arabic dial and a sweep second hand. Having a sweep second-hand means that at a glance you can see that the clock is running. There is only one control in the rear, a spring-loaded push-and-twist-in knob to adjust the time.

Continue reading “Session Electric clock model 3W – refinishing the case” →

Website Powered by WordPress.com.

Up ↑